Most founders spend 90% of their time building a 'world-changing' product and about five minutes wondering who is actually going to pay for it. We’ve become obsessed with the tech, but we’ve gotten a little rusty on the tactics of actually winning a market. This session is a reality check on the boring-but-beautiful basics of Go-to-Market that get ignored until the runway starts looking suspiciously short.
Panelists:
Moderator: Kristiana Kuneva, Chief Business Development Officer of The Recursive